Halloween Candy Strategy

by Katie Bowell, Curator of Cultural Interpretation

Last year we helped prepare you for Halloween by scientifically showing that a pillowcase is the optimal collection vessel for maximum candy acquiring. This year? It’s all about developing a candy-specific strategy.

Hershey’s conducted a national survey to find out of correlations could be drawn between the types of houses people visit during Halloween, and the types of candy they get. The results? Visit a house with black shutters and you’re 77% more likely to get a Kit Kat. Stop by a ranch house, and those odds drop to 32%. If a Reese’s Peanut Butter Cup is more your style, you’ll want to be sure to visit two-story houses; they’re 26% more likely to have that candy than the ranch house that will probably give you the Kit Kat will. And finally, if all you want is a chocolate bar, try houses with brown doors. Whether or not people are matching their candy to their doors is still unknown, but it is known that you’re 32% more likely to get a Hershey’s bar than if you go to a house with a non-brown door.

Now, this study only look at Hershey’s brand candies, so the data is incomplete. What we need is a big-scale, repeatable experiment that compares multiple candy and housing variables. Its a big (and yummy) job, but someone has to do it. Now, who’s with me?!

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3 Responses to “Halloween Candy Strategy”


  1. 1 Lesley October 29, 2010 at 12:52 pm

    The correlation between types of candy and types of houses is fascinating! I still recall the best (and worst) houses to visit during Halloween in my childhood neighborhood. The grumpy woman across the street gave out apples and boxes of raisins (feh!) while the nice folks down the block gave out FULL-SIZE candy bars on a tray where we could pick our favorite. We also lived near a dentist who gave out toothbrushes and floss in lieu of candy; I always thought he could drum up more business by giving out the stickiest, sweetest candy available!

  2. 2 Tiffani October 30, 2010 at 2:03 pm

    Living out in the country, my youthful Halloween trick-or-treating days consisted of my dad driving me around to his friend’s houses. After saying trick or treat at the door, we were usually invited in and sometimes sat on the couch chatting up to thirty minutes! Now every kid knows that this chatting would severely cut down on the number of houses we could visit in one evening. This was a concern, but since all these houses were in the country, they weren’t expecting many other trick-or-treaters, so I usually wound up with three large handfuls of candy from each stop.

  3. 3 Katie November 1, 2010 at 9:34 am

    I guess it balances out, then!


Comments are currently closed.



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